Adobe Marketo
RSC Standard brings deep, hands-on Marketo Engage experience to complex B2B marketing operations — from initial architecture through ongoing optimization. We work at the platform level, not the surface level.
Overview
RSC Standard helps revenue and marketing operations teams get more out of their Marketo investment by addressing the structural issues that limit scale: fragmented data models, poorly governed workspaces, and automation logic that has outgrown its original design. Our engagements are architect-led, which means the people doing the work are the same people making the decisions. We focus on building systems that your team can actually own and operate after we leave.
What We Do with Marketo
- Instance audits and architecture assessments — identifying technical debt, deliverability risk, and structural gaps before they become revenue problems
- Lead lifecycle and revenue model design, including stage definitions, SLA logic, and CRM sync rules aligned to how your sales team actually works
- Workspace and partition strategy for multi-brand, multi-region, or multi-product organizations
- Program template standardization and operational governance frameworks to support scale without sacrificing flexibility
- Marketo-Salesforce integration design and remediation, including field mapping, sync error resolution, and bidirectional data flow optimization
- Segmentation and smart list architecture built for performance and maintainability, not just immediate use
- Email deliverability infrastructure — SPF, DKIM, DMARC, dedicated IP warm-up, and domain reputation management
- Reporting and attribution model buildout using Marketo's native analytics alongside connected BI tooling
Why RSC Standard
Clients bring us in when the standard implementation playbook hasn't held up — when the instance has grown faster than the architecture supporting it, or when a previous build created more problems than it solved. We don't staff Marketo engagements with generalists; the consultants on your project have built and rebuilt these systems across a range of industries and org sizes. That experience translates directly into faster diagnosis, fewer false starts, and recommendations you can defend internally.